YAKSOUL
YAKSOUL is a self-initiated concept brand developed to demonstrate premium product positioning, campaign thinking, and visual identity design.
Brand Overview
YAKSOUL is a modern winterwear brand designed for those who stay curious, expressive, and young at heart. Combining warmth, comfort, and contemporary style, the brand creates versatile winter essentials that adapt to everyday life and movement. With the philosophy Winterwear for young at heart, YAKSOUL celebrates warmth as a feeling, not just a layer.
Our Role
- Brand Identity Design
- Logo & Visual Language
- Campaign Conceptualisation
- Art Direction for Digital Campaigns
- Premium Brand Positioning
Campaign Visuals
